The Patricks story starts 12 years ago in Bondi, Australia, when he decided to disrupt the market and develop a range of high-performing men’s hair products where every single ingredient has a benefit, backed by science.

Patrick owned and ran an award-winning men’s hair salon for 8 years and could see men’s hair products could be better. Patrick cares about what he puts on my hair and scalp and traditional hair products weren't giving him what he needed, so he re-engineered them from the ground up. With an uncompromising commitment to scientific innovation and quality, Patrick has spent 8 years learning from biotechnology, polyphenol technology and marine science and recruited the best chemists and labs in the world.

Sometimes an industry needs an outsider to set a new standard. he's an Entrepreneur, car enthusiast, admirer of good design and good hair. He likes pushing boundaries and was probably a pain in the arse for a lot of companies with his constant tweaks and need for perfection, but he believed in his vision and didn’t want to settle.

The result; maximum performance formulations, no harmful chemicals, packed with essential hair and scalp nutrients for optimal hair and scalp health.

But he couldn’t just stop there and in 2015, in conjunction with one of the world’s best formulations companies based in New York, he kicked off the development of our anti-aging skincare range. Patrick set out to redefine the men’s skincare category, producing what he believes, and we tend to agree, as some of the most potent products on the market, packing pharmaceutical grade actives clinically proven to improve the health and appearance of your skin, while utilising the best delivery systems available.

12 years on, 5 years in market and with a global presence, Patricks continues to develop new products to challenge the status quo of grooming and create hair and skincare products worthy of the tag, Luxury.

How do they do that? No B.S, just science. That’s the Patricks promise.



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